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PepsiCo @ SXSW: Closing Day Five
This week, PepsiCo’s broad activation at SXSWi had the company’s brands working with cutting edge partners to create exclusive experiences for consumers in the digital space like never before. Case...
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Multicultural Markets MUST Be Recognized
As we continue with the multicultural marketing theme, I decided to attend an in-depth discussion that touched on how a company’s ignorance to these groups will create huge profits for others. The...
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Is SXSW the Next NACE?
Calling all campus recruiters! SXSW might just be the next NACE conference. When I was asked to attend SXSW for PepsiCo, I wasn’t sure why a campus recruiter needed to attend a film and music...
View ArticlePepsiCo kicks off SXSW 2012 by asking “What If?”
Follow @DavidWeiner South by Southwest Interactive is the place to be for the latest in what’s happening in the tech, digital and social spaces. This marks PepsiCo’s fourth year as a major sponsor; a...
View Article“What If?” Brainstorm at SXSW – Data Driving Engagement
[View the story "What if the big data trends that will change consumer engagement are coming into existence RIGHT NOW at SXSW 2012?" on Storify]
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Big Data on Display at SXSW
The PepsiCo Zeitgeist displays curated and original content at SXSW. As you walk around Austin, big data sticks out as a palpable, recurring theme of SXSW. With every attendee constantly using their...
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It’s Now, It’s Coming and What if?
It’s what I expected and more! The energy, opportunities to learn, connect with people and think differently are abundant and ubiquitous in downtown Austin, TX for South By Southwest Interactive...
View ArticleFrom the Earth to the Moon: Predicting the Future at SXSW
In 1865 – more than 100 years before the “giant leap for mankind” – Jules Verne effectively invented the science fiction genre with his book, “From the Earth to the Moon.” Not only did Verne stimulate...
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What’s Next for In-Store Tech?
Whether it’s at panels, sponsor footprints, or keynotes, a lot of the discussion at SXSW has centered around how advances in technology might enhance the in-store retail experience. All of the big...
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SXSW: Chronicles of a Newbie
Today marks the end of my first trip to SXSW. On my flight down here from New York, I was extremely optimistic about the opportunity to discover what was so special about this annual mecca of...
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